Finisterre Autumn / Winter
A reflection on the space between documentary photography and product storytelling, and how observation, immersion and authenticity can shape more meaningful brand imagery.
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Alongside a social documentary practice built through books, exhibitions and long-form projects, David Gray developed an approach that explores how photography can function beyond documentation alone. During 16 years helping shape the brand and content direction at Finisterre, those ideas found a brand-building application, using documentary storytelling, authentic communities and product as an enabler of experience to build credibility and connection around a growing company.