Vampire
The four-book series - Vampire, Drift, Thunderbolts Way and Surge - grew from an interest in this unstable space between what is true, assumed to be true and imagined to be true. Created in collaboration with writer Paul Summers, the books combined photographs and fragments of text that offered clues rather than conclusions, allowing space for interpretation, association and imagination.
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Alongside a social documentary practice built through books, exhibitions and long-form projects, David Gray developed an approach that explores how photography can function beyond documentation alone. During 16 years helping shape the brand and content direction at Finisterre, those ideas found a brand-building application, using documentary storytelling, authentic communities and product as an enabler of experience to build credibility and connection around a growing company.